Smart Targeting

Target & Optimize Conversions with Smart Targeting

Automatically redirect based on device, location, and user behavior to increase conversions and optimize customer journey for every campaign

Easy to set up
Real-time tracking
No technical skills required

4 redirect scenarios with just 1 link

Easily control customer journey with redirect routes defined for each access scenario

your shortlink
http://yourbrand.com/link
Redirect
iOS

iPhone users → App Store

Redirect
Android

Android users → Google Play

Redirect
Geolocation

Send overseas customers to English website instead of Vietnamese homepage

Redirect
QR Code Scan

Easily deliver content to mobile phone users

No matter how customers access, they are always redirected to the most relevant content

Why targeting matters

Each customer group has different behavior. Set up targeting rules to distribute the right content to the right people - right context - right needs

Maximize Conversion Rate

Send customers to the page optimized for their device, maximize ROI performance and conversion rate from the first click.

Enhance Brand Consistency

Customers always see the most relevant content, maintain professionalism and reduce bounce rate due to poor experience.

Start targeting your links

Simplify Operations Management

Use just one single link for the entire campaign. The system automatically redirects accurately, helping save time managing and reduce link errors.

Smart targeting features

Ensure accurate content distribution based on each customer behavior

App routing by operating system (iOS/Android)

Link redirection by target country/region

Dedicated landing pages for QR code scanners

Add condition groups to combine multiple targets

Auto-detect to redirect based on configured rules

Real-time performance analytics

Smart Targeting Dashboard

4 steps to set up targeted navigation

Personalize customer experience from the first click

01

Define your target

Choose the audience group you want to redirect differently. This helps you send the right message to the right group without being "off-topic".

02

Select targeting criteria

Choose criteria like device, location, or time for the system to identify which group customers belong to.

03

Combine routing conditions

Combine conditions (using AND/OR). Example: Customer must come from Facebook ads AND use Mobile to get 50% discount

04

Test & activate

Ensure rules work in correct order. Once ready, Smart Targeting Li2 will automatically operate & ensure each visit is redirected accurately

Optimize every campaign with smart targeting

How marketers apply targeting to route customers more accurately

Global app distribution

Direct iOS/Android users to the right app store and choose Location targeting to route them to the appropriate language by country

Global app distribution

Personalize by location

Redirect customer groups from specific countries to landing pages with region-specific content & promotions, delivering relevant experiences for each area

Personalize by location

Boost point-of-sale engagement

Target QR scans to direct booth visitors to sales pages, registration forms specific to each offline activity

Boost point-of-sale engagement

SaaS campaigns by operating system

Automatically route users by OS for smoother experiences.

SaaS campaigns by operating system

Optimize customer language

Automatically direct customers from each country to the right language and currency to enhance experience & increase conversion rates

Optimize customer language

Measure geo-advertising effectiveness

Attach links with Location targeting to track conversions by country and optimize ad budget allocation

Measure geo-advertising effectiveness

99.9%

Platform stability during usage

1 link

for all targets

Automatic

target redirection

Customize

redirect rules

Start Smart Targeting for free

Deliver messages tailored to each target customer's needs, your way

Easy to set up
Real-time tracking
No technical skills required